High Quality Carpet Cleaning
High Quality Carpet Cleaning LLC is certified by the highly regarded Institute of Inspection Cleaning and Restoration. Our services include residential and commercial carpet cleaning.
Fixing The Outdated Website
This client actually has worked with us on two separate projects. For this one in particular, they were faced with the issue of not having control over their previous website, and that the website itself didn't enhance or streamline their intake process of new clients.
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How It Got Started
We first were introduced to this client through a collaborative event with another entrepreneur. Budd Consolidated, along with Drift Leads were brought in to help with the digital side of building small businesses.
Our Plan
The plan itself was a pretty straightforward one. We aimed to work with Drift Leads to develop the new website. One that was created specifically for the needs of the business and would make the logistics of aquiring new clients easier for the great people at HQCC.
Where We Are Today
Today HQCC continues to keep work with Drift Leads & Budd Consolidated. Although we have fully turned over custody of the website to the client, we remain on their team for continued website maintenance and support. Additionally, the founder of Budd Consolidated meets with the owner of HQCC regularly to provide further business consultation services.
How We Helped Them To Succeed
Our Initial Assessment Of The Project
This project began as many often do, as essentially a cleanup of an improper turnover of assets. Many of our website clients begin this way. After speaking with the owners of HQCC, we found that they had purchassed the company from the previous owner as he was ready to retire. In doing so, the previous owner had handed over all necessary assets. However, the original web designer for their previous site had also retired from his line of work and did not provide training on how to continue to operate their online platform. As you can imagine, this complicated things for the new owners.
Which Services We Provided To Drive Success
Alongside Drift Leads, we provided a small handful of services to the client. Each one systematically introduced to the client at a different stage in the project.
These services listed below, were all instrumental in providing a holistic approach that met the needs of this client to the fullest.
Website Design & Development: Creating a functional and beautiful website for their business.
SEO Best Practices: A great looking website doesn't do anyone any good if nobody sees it. So we took a heavy emphasis on SEO best practices to improve the findability of their platform.
Coaching & Consultation Services: Budd Consolidated handles the turnover of the website alongside coaching services on how to better improve their overall business model. Additionally, our founder continues to provide consultation services to aid in further business endeavors that the client has expressed an interest in.
Content Redistribution: Most of our clients don't have a lot of content that needs to be migrated when developing a new website. However, HQCC had (at the time of contracting) over 200 blog articles. Rather than lose the SEO boost from the blogs. We opted to migrate alll of their existing blogs to the new website and have even improved their functionalities with meta tags, useful links, and formatting!
Our Focus Points
In light of our inital discussions and discoveries with the client and with our collaboration with Drift Leads, we opted to split the labor of bringing the onine platform up to speed in two parts. The first would be to create a new website. One that was built specifically with the needs of the business in mind, and one that also followed the best practices for SEO. Secondly, training and turnover on how to use the platform once completed. One of the biggest areas of improvement that we were able to help with was to qualify/disqualify incomming leads to alleviate the need of coldcalling as much as possible. By improving this part of the website, we were able to ensure that almost every lead who made it through the funnels to the desk of the owners is a lead that does in fact require their services.
Turnover/Continued Support
As we've stated a few times already, Budd Consolidated continues to work closely with the owners of HQCC. Providing invaluable advice in the form of coaching or consultation services and continuing our collaboration of website maintenance. It has been nothing short of a pleasure to continue this relationship and we love to see their continued success build over time.
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